A good book is always a treat to read ..this one particular book I Picked up  while looking for a distraction. Been smiling the whole way through so far. Surprise!...It's not about manipulation. The phychological principles are natural things we do as humans and most of the time we don't even know it! The findings are based on research and every one of them rings true as I picture my own life experiences. It's all stuff most of us eventually learn, but I wish I'd had this book in high school and college. I'd have been less confused. 

Do try getting a copy of it or reading it over the net .. Simple but highly entertaining.
I even tried some of the techniques first hand .
Cheerio :)